ASOS
Jeans

 Australia

Campaign overview

ASOS Australia partnered with Vamp to promote ASOS Jeans with an influencer marketing campaign on Instagram. The objective was to bring to life the “… by nature” theme.

 

Brief

Vamp briefed our fashion influencers to style ASOS Jeans of their choice in two posts on Instagram. The theme of this campaign was for the fashion content creators to insert their own personality into the phrase “… by nature”. From comfy by nature, to colourful, to zealous, dorky and dreamer by nature, we saw a wide variety of creative interpretations of the brief and extremely high quality content.

@asos_au #JeansbyASOS

 

Results

 

👀

600,000+

REACH

👍

20,000+

LIKES

💬

1000+

COMMENTS

❤️

5.5%

AVG ENGAGEMENT

Comments from influencers’ followers

“Love ASOS!”

“Love the ASOS brand”

“ASOS do such good high waisted jeans don’t they?!”

“Omg ASOS”

“How good are ASOS jeans!”

“ASOS basic pieces are something I can’t live without!”

“I need to try their jeans! They look 👍”

“Those ASOS jeans are gorgeous!”

“Love these jeans! I just picked up a pair from ASOS too!”

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