Estée Lauder
Double Wear Foundation

 Australia

Campaign Overview

Estée Lauder Australia partnered with Vamp to promote their Double Wear Foundation in an influencer marketing campaign. The high quality content was also amplified in paid social, eDM and YouTube pre-roll.

 

Brief

27 Vamp influencers were engaged for the campaign producing over 54 images and 5 videos. They created flatlays and product in use shots to showcase the foundation. Selected content was re-purposed in paid social, eDM and YouTube pre-roll.

@esteelauder #DoubleWear #ELPartner

Results

 

👀

1,500,000+

REACH

👍

37,000+

LIKES

💬

1500+

COMMENTS

❤️

3.3%

AVG ENGAGEMENT

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