Häagen-Dazs

Mini Stick Bar

 Singapore, Thailand & Malaysia

Campaign overview

Häagen-Dazs Asia partnered with Vamp to promote the launch of their new mini-stick bar product with mouth-watering content and an influencer marketing campaign on Instagram.

Brief

A selection of Vamp foodie influencers from Singapore, Thailand and Malaysia created beautiful product shots which resonated with their audience on Instagram.

@haagendazs #haagendazs #hdministickbar

Results

👀

1,297,000+

REACH

👍

39,700+

LIKES

💬

650+

COMMENTS

❤️

3.9%

AVG ENGAGEMENT

Comments from influencers’ followers

“Yummy in your tummy”

“Yummy! Plus you get to try more of them when they’re mini sized.”

“Wah gotta love these”

“Oooh I want some of this”

“These ice creams look so indulgent”

‘So cute! I’d eat three”

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