MAC Cosmetics
Lipstick

 Australia

Campaign overview

MAC Cosmetics Australia partnered with Vamp to promote 29 different M.A.C Lipstick looks with an influencer marketing campaign on Instagram.

 

Brief

29 Vamp influencers were selected to create beautiful imagery of their finished lipstick look. Each content creator featured two different lipstick looks as well as heroing the product in a flatlay. Content was re-purposed on @maccosmeticsaustralia Instagram feed in a lipstick look series. 

@maccosmeticsaustralia #MACAustralia #LipsLipsLips

👀

3,600,000+

REACH

👍

101,000+

LIKES

💬

4,000+

COMMENTS

❤️

4.5%

AVG ENGAGEMENT

Comments from influencers’ followers

 

“Mac has my heart .. completely.. unconditionally! ♥️”

“I need this in my make up collection”

“This shade is to die for”

“Girl. I’m going to go out and get this right now.”

“Such a beautiful shade!! There’s always room to add new colours!”

“This mac lipstick looks great, love the package ❤️❤️”

“That colour! I wanna try it”

“Oooh I’m loving this shade! Might need to try x”

“I want this so much! I don’t own many MAC lipsticks!”

“Ooo this colour is gorgeous!”

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