NRL 

Sports

Australia

Summary

NRL engaged Vamp to get 22 influencers who were NRL fans talent to create content showing “how they league”. Creative concepts included flashbacks, watching at home, at the game or team pride
.

The primary objective was to inspire new and existing NRL fans by highlighting different ways they can enjoy the sport.

 

#HowWeLeague

Results

👀

952,756+

REACH

💬

27,042

COMMENTS

❤️

4.42%

ENGAGEMENT RATE 

👍

1,450

LIKES

The 3 highest engaged photos

Instagram stories content

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