Petbarn
Petbarn Nutrition 

 Australia

Campaign overview

Petbarn partnered with Vamp to help educate Australian pet owners about the importance of pet nutrition with a 2 phase marketing campaign on Instagram.

Brief

Across both phases an overall 34 Australian influencers on the Vamp platform were selected. The 20 influencers from phase 1 were asked to drive awareness to Petbarn’s Biggest Pet Loser competition and the remaining 14 influencers from phase 2 were asked to drive awareness to Petbarn’s in-store advice on nutrition and via Petbarn’s website.

@petbarn #Petbarn#Petnutrition #Biggestpetloser

Results

👀

1,444,058+

REACH

👍

39,948+

LIKES

💬

805+

COMMENTS

❤️

6.3%

AVG ENGAGEMENT

The 6 highest engaged photos

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