Swarovski
Mother’s Day

 Malaysia, Singapore

Campaign overview

Swarovski Malaysia partnered with Vamp to promote their Mother’s Day jewellery collection with an influencer marketing campaign on Instagram.

Brief

26 Malaysian and Singaporean Vamp influencers were briefed to create heartwarming content showing their love for their mum and celebrating Mother’s Day with Swarovski. The influencers selected each received a Swarovski necklace which they featured in their Instagram post.

@swarovski #BrillianceForAll #PartnershipWithSwarovski

Results

👀

600,000+

REACH

👍

40,000+

LIKES

💬

200+

COMMENTS

❤️

4.5%

AVG ENGAGEMENT

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