Tourism Tasmania
Dark Mofo Festival

 Australia

Campaign overview

Tourism Tasmania partnered with Vamp to raise awareness around their annual festival Dark Mofo with an influencer marketing campaign on Instagram and Snapchat.

 

Brief

Vamp travel influencers were selected to create content showcasing the Dark Mofo festival. The brand was looking for content creators with not only an eye for detail, but with a focus on Snapchat as most video content was produced with Snap Spectacles to be put back into SnapAds and Instagram Stories by the brand.

@tasmania #discovertasmania #hobartandbeyond

 

Results

👀

381,000+

REACH

👍

14,000+

EXPLANATION

💬

500+

COMMENTS

❤️

4.5%

AVG ENGAGEMENT

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