Show & Tell: Vamp x Country Road

Vamp Collective
Reading time: 6 minutes
Posted on | Insights | By: Natalie Popow

Vamp recently worked with Country Road on a campaign to showcase their denim line. The Influencers from the Vamp Collective selected for this campaign were allowed to choose 3 fashion items to feature in a post on Instagram. The content guidance in the brief was simple street style, white washing walls, clean & uncluttered environment with Country Road products the hero in the image and caption.

Country Road
Country Road

We love these images because although Alvina met the brief and showcased the CR product as the hero she has still infused her own personal style and a certain quirkiness with the addition of the sunnies/earrings.

She selected slightly more unique pieces also to complement her denim look. A denim look can run the risk of being quite nondescript but selecting some unique items allowed her look to stand apart from the rest.

Country Road

Alvina completely nailed the brief! She presents the products as the hero in simple street-stye shots against a clean, white-washed wall.

She also achieved the highest engagement rate of the campaign, at an impressive 10% engagement. Country Road was an authentic fit for her personal brand and her followers engaged well with her content as a result.

Vamp

Country Road
Country Road

We love Kirby’s campaign photos because she models the Country Road denim look in a minimal, clean context which hits the brief.

We also love how she has highlighted the accessory at different angles in the two photos.

Country Road

These campaign images complement Kirby’s Instagram feed and she has played with the vibrant wine colour of the purse in the wider context of her Instagram narrative. We see pops of that same wine colour in different shots, brightening up the otherwise monochrome colour palette of her feed and enabling the Country Road product to stand out where it is featured in multiple bonus shots.

Vamp

Country Road
Country Road

We love these two shots because they are taken at different angles and hero different pieces, showing the products in a different light. 

Chrizelle really hit the brief in terms of styling the Country Road pieces with complimentary premium brands to increase brand consideration of Country Road.

Country Road

Chrizelle’s Content is extremely impressively all round. Her high quality photography and next level styling of the Country Road products is what makes her content stand out.

The simple styling of the outfit and the fact that her background is out of focus allows the blue denim to really pop in the photo. She also evokes a feeling of comfort and ease through her relaxed body language and in her choice to hold a coffee cup. The fact that the coffee has no branding on its exterior also makes it a complementary prop, rather than one that diverts attention away from the hero of the image.

Vamp

Chrizelle’s beautifully written accompanying blog post on Chasing Daylight which features a wider range of imagery from that photoshoot and heroes the Country Road denim pieces in the copy too.

Country Road
Natalie Popow

Natalie Popow

Marketing Manager | Natalie is a tea-loving Brit and book nerd. She arrived early to the Vamp party and loves coming into work everyday. Content creation, in her view, opens up game-changing opportunities for diverse creatives from all different backgrounds to shape a media that better represents the world.
March 29, 2017

Show & Tell: Vamp x Country Road